Logoorange is a creatively led branding and corporate identity design studio based in Paris. After 12 years in the graphic design field, our passion and enthusiasm for creative design has never ceased to grow.Our work is based on a high level of expertise within various disciplines such as brand and design strategy, corporate identity, art direction, digital design and technology, packaging design and product design.
To stand out and be refreshingly different at whatever cost - that's the message we're getting from today's logos. From an identity point of view, web 2.0 logos failed miserably. They may not be around for too long. Copycat websites may still work, but when it comes to identities, designers will have to roll up their sleeves and work much harder.
This corporate identity resources page was developed as a comprehensive and effective guide for clients as well as designers, with top rated links that will lead you through the process of better understanding corporate identity design. You are welcome to suggest any valuable links.
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment.
Client: Autobahn Records