Color Moods in Logo Design

The logo designer can already transmit a basic mood by the choice of color codes but their connotations can differ widely from culture to culture. For example, pink: In Europe it stands for softness and being childish, but in Korea it stands for trust. Typical uses of colors in North America and Western Europe include: Activity (Red, Orange, Yellow); Honesty (White, Blue, Green); Functionality (White, Grey, Black); Ideal (White, Blue, Gold); Cleverness (White, Blue, Silver); Performance (Blue, Gold, Red); Innovation (Violet, Orange, Silver); Objectivity (White, Grey, Blue); Speed (Silver, Red, Yellow).

Chromatic - achromatic contrasts

Achromatic monochrome (white, black and the range of codes between) combines very well with color. The resulting scheme is one of color but not of loudness, leaving an impression of unobtrusive stability. Contrasts of this type are a good basis on which to create balanced color schemes provided that pure colors are not combined with black. Yellow and black or red and black are two such combinations, appearing very intense and resulting in a signal character. It is very clear why they are often used in road signs or found in nature as with the wasp's warning sign of danger with its stripes.

Color Saturation

The intensity of a color is described as saturation or chroma. Saturation is determined by how little or how much grey a color contains. In its purest form a hue is at maximum chroma; these are color codes that are not ''grayed''. They are described as clear, pure, brilliant, bright, reach, bold, vivid and/or true. The grayer or more neutral a color is, the less its saturation. Less saturated colors are described as soft, muted, subtle, toned-down, misty, dull or dusty.

Color Value

The lightness or darkness of a color is called its value. Lightened values are tints, darkened values are shades and medium value colors are described as midtones. A variation in the light to dark arrangement or design is called a ''value pattern''. Keeping the value pattern minimized within a limited range creates an understated, subtle and restrained look that is seen as calm and quiet. Colors close in value have soft edges between them, while excitement and drama are suggested by sharp changes in value.

Cold Colors

Cold colors, those conveying a feeling of cool seriousness, are to be found between the range of tone variations from green through to blue on the color wheel. Cold colors, when combined with each other, act to create distance and impersonality but at the same time an impression of seriousness and functionality. The combination of warm and cold colors can produce powerful contrasts in logo design. The temperature represented in the greater quantity determines the overall impression.

Simultaneous contrast color schemes

Colors vary in character according to their environment. This phenomenon is called simultaneous contrast. Achromatic borders increase the luminescence of a color. Seen against a dark background, color appears lighter than seen against a pale background. A pale background will force a color to the foreground, while a darker background will cause it to recede again. A cold color, if enclosed by a warm colored border, will appear cooler than it actually is, whereas the same color, instead set within a cold border, will appear warmer. A color code taken from a position consecutive on the color wheel to that of the foreground color will, if used as a background, decrease the prominence of the foreground color. The more complementary the background color code, in terms of its position on the color wheel, the purer and more luminous the foreground color will seem.

Warm Colors

Warm colors, those provoking a sense of warmth and openness, comprise the range of tone variations from red through to yellow on the color wheel. Warm colors, when combined with each other, act to create proximity, a sense of well being and seem charged with energy.

Complementary color contrasts

These color codes are to be found opposite each other on the color wheel and result in stark contrasts and impressions of dissonance - these combinations of colors will appear very intense, garish and loud. A less intense variation on the complementary color contrast is the ''semi complementary color contrasts'' in which the color code next to the complementary color is used.

Consecutively-positioned tones

These are color tones found near each other on the color wheel. Such combinations, as with contrasts of tone and quality, form a good basis on which to create a balanced logo design. When contrasted with a further color, the result can be one of rich vibrancy founded on a harmonious structure.

Color Codes Matching Chart HTML (Convert CMYK, RGB Hex)

Note that the conversions in this color codes chart are best described as "nominal". They will produce an invertible conversion between the RGB code and a subset of CMYK; that is, one can take an RGB color code and convert to certain CMYK colors, and from these CMYK colors obtain the matching, original RGB codes. However, conversion of CMYK colors to RGB cannot be reversed; this means, given a CMYK color code which is converted to RGB, performing the former conversion may not give the original CMYK color. In addition, CMYK colors may print differently from how the RGB colors display on a monitor. There is no single "good" conversion rule between RGB and CMYK, because neither RGB nor CMYK is an absolute color space.... Read More

                              C   M   Y   K    RGB Hex

                            0   31   37    0    #ffb0a1
                            0   52  100   64    #5c2c00
                           35    0   25    0    #a6ffbf
                           52   63   48    0    #7a5e85
                           30    6    0    0    #b3f0ff
                           19   79    0    0    #cf36ff
                           67   41    0    0    #5496ff
                            9   67    0    0    #e854ff
                            0   64  100   60    #662500
                           43    0   34   38    #5a9e68
                            0   45  100   25    #bf6900
                            0   25  100   37    #a17800
                           44    0   35   20    #72cc85
                           10    0   74    0    #e6ff42
                            8    0    9   19    #becfbc
                          100    0   81   66    #005710
                          100   88   70   18    #00193f
                           12    0    2    0    #e0fffa
                            6    0   76    0    #f0ff3d
                            0   10   12    6    #f0d8d3
                            0   46  100   33    #ab5c00
                           58  100    0   44    #3c008f
                           16    0   46    0    #d6ff8a
                            0   23   10    2    #fac0e1
                           59  100    0   32    #4700ad
                            0    3   15   20    #ccc6ad
                            0   22   85   85    #261e06
                           69    7    0    0    #4fedff
                            0   17   18   10    #e6bebc
                            6    7   55    0    #f0ed73
                           50   85  100   38    #4f1800
                           98  100    0   55    #020073
                           94    0  100    0    #0fff00
                            3    0  100   58    #686b00
                           50   70    0    0    #804dff
                            6  100    0   26    #b100bd
                           59    0   33    0    #69ffab
                            0   25   20   10    #e6acb8
                            0   13   15   45    #8c7a77
                          100   57    0    2    #006bfa
                           45    0   33    0    #8cffab
                            0    0   31   18    #d1d190
                           79    0  100   75    #0d4000
                            6    9   23    0    #f0e8c4
                          100   69    0    9    #0048e8
                           28    0   12    0    #b8ffe0
                           63    0   12    0    #5effe0
                           45  100  100   15    #770000
                           43   76    0    0    #913dff
                           60   58    0   19    #5357cf
                            0    4  100   30    #b3ab00
                           30    0    8    0    #b3ffeb
                            0   31   44    0    #ffb08f
                            0   25    4    0    #ffbff5
                           75    0    7    0    #40ffed
                            0    3   10   10    #e6dfcf
                            6    5    0    0    #f0f2ff
                           18    0    8    0    #d1ffeb
                           43    0   10    0    #91ffe6
                           77  100    0   31    #2800b0
                           23    0   13    0    #c4ffde
                           25   79    0   12    #a82fe0
                            0   68  100    0    #ff5200
                            7   38    0    0    #ed9eff
                           60   34    0   10    #5c97e6
                            0   95   27    0    #ff0dba
                           80   15    0   45    #1c778c
                          100   45    0   37    #0058a1
                            0   18   28    3    #f7cbb2
                            0   68  100   44    #8f2e00
                           61   89    0    0    #631cff
                           20    0  100   19    #a5cf00
                            0   25   45   40    #997354
                            0   55    8    0    #ff73eb
                            0   91  100   23    #c41200
                           77  100    7    0    #3b00ed
                           92    0   15    5    #13f2ce
                            0   46   22    0    #ff8ac7
                            0   27   12    0    #ffbae0
                           43    0   27    0    #91ffba
                            0   53   20    0    #ff78cc
                            0    0    9   20    #ccccba
                            0   38   21   11    #e38db3
                          100   94    0   47    #000887
                            0    5    6   16    #d6cbc9
                            0   70  100   36    #a33100
                           10    0    3   16    #c1d6d0
                           69   34    0   11    #4696e3
                            0   26   45   18    #d19b73
                            0  100   10   59    #69005e
                          100   78    0   54    #001a75
                            3   34    0    0    #f7a8ff
                           65    0   56   94    #050f07
                            0  100   63   12    #e00053
                            0   37   10    0    #ffa1e6
                           19    9    0    0    #cfe8ff
                           65    0  100   42    #349400
                           11  100    0    0    #e300ff
                            0   46   73    0    #ff8a45
                            0   58  100   10    #e66000
                           82   78  100   30    #202700
                            0   37   68   28    #b8743b
                            0   62   71   49    #823126
                            0   34   52    0    #ffa87a
                            0    2  100    7    #ede800
                            0   97    0   59    #690369
                            0   11  100   27    #baa600
                            0    3  100   41    #969200
                           12    0   12   30    #9db39d
                           30    0   20   15    #98d9ad
                           40   36    0    0    #99a3ff
                           48    0   29    0    #85ffb5
                            4    5   44    0    #f5f28f
                            2   44    0   12    #dc7ee0
                            0    0   88    3    #f7f71e
                           85    0   50   31    #1ab058
                           68   34    0    0    #52a8ff
                            0   58  100    8    #eb6300
                            0   60  100   17    #d45500
                            0    0   16   50    #80806b
                           55    0    9    0    #73ffe8
                            0    5   31    0    #fff2b0
                           96  100    0   10    #0900e6
                            0   17   62    0    #ffd461
                           83    0   10    0    #2bffe6
                           30    0    5    0    #b3fff2
                            0  100   45   18    #d10073
                            0   35   90    0    #ffa61a
                            0   20   50    5    #f2c279
                            3   67    0    0    #f754ff
                           49   11    0    0    #82e3ff
                          100    0    5   72    #004744
                            0   35   50   12    #e09270
                           49    0   28    0    #82ffb8
                           60  100   15    5    #6100ce
                            0    4  100   12    #e0d700
                           25    7    0    4    #b8e4f5
                            0  100   13   17    #d400b8
                           36    0   49    0    #a3ff82
                           98    0   72   61    #02631c
                            0    1   47   30    #b3b15f
                           20    0   44    0    #ccff8f
                           42   15    0    6    #8bccf0
                            0    0   46    4    #f5f584
                            0  100   56   19    #cf005b
                            0    0   69    1    #fcfc4e
                            3    0   14    6    #e9f0ce
                           20   17    0    2    #c8cffa
                            0   11   69    0    #ffe34f
                           59    0  100    7    #61ed00
                            0   65  100   71    #4a1a00
                            0   18    3    0    #ffd1f7
                            0    7   17   43    #918779
                            0   18  100   27    #ba9900
                           38    0   32    0    #9effad
                           43    0   24    0    #91ffc2
                          100   66    0   58    #00246b
                            0   15   78   36    #a38b24
                            7   10    9    0    #ede6e8
                            0   39    6    0    #ff9cf0
                           30   40    0    0    #b399ff
                           20   17    0    0    #ccd4ff
                           50  100  100   25    #600000
                           70    0  100    9    #46e800
                           18    0    7    5    #c7f2e1
                            0   17   50   65    #594a2d
                            0  100   15   60    #660057
                           57   45    0    0    #6e8cff
                           75   95   68    5    #3d0c4e
                           32    0   24   10    #9ce6ae
                          100    0   24   38    #009e78
                          100   78    0   44    #001f8f
                            0   53   68    0    #ff7852
                            8    0   85    0    #ebff26
                          100   50    0   10    #0073e6
                            6   63    0    0    #f05eff
                          100    0    8   13    #00decc
                            0   27   54    0    #ffba75
                            0   46   23    5    #f283bb
                            0   59   96    0    #ff690a
                           10   17   10    0    #e6d4e6
                            0    2   67   40    #999632
                            0    7   39   17    #d4c581
                            0   53  100   72    #472200
                           80   53    0    0    #3378ff
                           34    0   19    0    #a8ffcf
                            0   77  100   42    #942200
                            1   52    0    0    #fc7aff
                           17   30    8    0    #d4b3eb
                            0    0    0   72    #474747
                           37  100    0   26    #7700bd
                           49    1    0    0    #82fcff
                           44    0   47   68    #2e522b
                           10   14    0    0    #e6dbff
                          100    0   54   69    #004f24
                           43   37    0    0    #91a1ff
                            7    0    0   30    #a6b3b3
                          100    0   44   17    #00d477
                           56    0   26    0    #70ffbd
                            0  100   62    0    #ff0061
                            0  100   10   35    #a60095
                            0   15  100   43    #917c00
                           24    8    0    0    #c2ebff
                            0   11    8    0    #ffe3eb
                            0    0    0   44    #8f8f8f
                            0   24   11    0    #ffc2e3
                           24    9    0    2    #bee3fa
                          100   62    0   54    #002d75
                           75   65  100   30    #2d3e00
                            0    0   51    0    #ffff7d
                           10   26    0    0    #e6bdff
                           47    0   32    0    #87ffad
                            0    1   27    6    #f0edaf
                           12    0   26    2    #dcfab9
                           34    0  100   60    #436600
                           54    7    0   27    #56adba
                            0    0    0   61    #636363
                            0  100   99    4    #f50002
                            0   46  100   11    #e37b00
                           60   80  100   45    #381c00
                           46   45   46    0    #8a8c8a
                            0   45   95   17    #d4740b
                          100    0   28   65    #005940
                           25    0   81   67    #3f5410
                            0   26  100   69    #4f3a00
                           27    0   95   55    #547306
                            0   45   10    0    #ff8ce6
                           15   35    0    0    #d9a6ff
                            0  100    7   19    #cf00c0
                          100   95    0   15    #000bd9
                           60    0   51   80    #143319
                           51  100    0   25    #5e00bf
                           80    0   10   68    #105249
                           24   56    0    0    #c270ff
                           48  100    0   40    #500099
                           13    3    0   17    #b8cdd4
                            0  100   55    0    #ff0073
                           79    0   56   56    #187031
                            0   18    0    0    #ffd1ff
                            7    6    0    0    #edf0ff
                            1   83    0    0    #fc2bff
                           50  100    0    0    #8000ff
                            3    8    0    0    #f7ebff
                          100   80    0   26    #0026bd
                            0  100   66   13    #de004b
                           11    0   94    0    #e3ff0f
                           14   11   25    0    #dbe3bf
                           23    2    0   63    #495c5e
                           22   33    0    0    #c7abff
                           18    0  100   31    #90b000
                            0   24   94    0    #ffc20f
                           90   57    0    0    #1a6eff
                            0  100   34   53    #78004f
                            0   39   48    0    #ff9c85
                            0    7   50    0    #ffed80
                           41    0   78    0    #96ff38
                            5   12    3    0    #f2e0f7
                           20    0   91    0    #ccff17
                          100   82   30    5    #002caa
                          100    0    5    5    #00f2e6
                           45   29    0    0    #8cb5ff
                            0   53  100   37    #a14c00
                            0   22   42    0    #ffc794
                            0   70  100   78    #381100
                            0    2   15    0    #fffad9
                            0   27  100   51    #7d5b00
                            5    0    0   45    #858c8c
                           70  100  100   35    #320000
                            0   19   60    0    #ffcf66
                            0    3    6   16    #d6d0c9
                            0    5   15    0    #fff2d9
                            0   30   14    0    #ffb3db
                           15   50    0    0    #d980ff
                           22    0  100    8    #b7eb00
                           43    0   14   21    #73c9ad
                            0    0  100   29    #b5b500
                            3    0   10   20    #c6ccb8
                           37    0   18    0    #a1ffd1
                           24    0   57    0    #c2ff6e
                            0    2   87   59    #69660e
                          100   64    0   38    #00399e
                            0   24   38    5    #f2b896
                            0   27  100   34    #a87b00
                           79  100    0   15    #2e00d9
                            0    4   22   32    #ada687
                            1   63    0    0    #fc5eff
                           45    0   80   35    #5ba621
                            2   31    0    0    #fab0ff
                           41   55    0    0    #9673ff
                            0    0    0   33    #ababab
                           33   29   55    0    #abb573
                           21    0   23   75    #324031
                            0   10   27   50    #80735d
                            0   28    0    0    #ffb8ff
                           12    0   29    0    #e0ffb5
                            0   12   35   25    #bfa87c
                          100   55    0   55    #003473
                            2   61    0    0    #fa63ff
                           47    0   11    0    #87ffe3
                            0   51  100    1    #fc7c00
                            0   27   76    0    #ffba3d
                            0   65  100   35    #a63a00
                           37    0   20    0    #a1ffcc
                          100    0    9   30    #00b3a2
                          100   62    0   20    #004ecc
                           85    0   54   52    #127a38
                            0   18   21   56    #705c59
                            9    0    6   18    #bed1c5
                           40  100    0    2    #9600fa
                            5   12   13    0    #f2e0de
                          100   91    0    0    #0017ff
                           48    0  100   53    #3e7800
                           63    0   18    0    #5effd1
                          100   19    0   75    #003440
                           82    0   64   70    #0e4d1c
                           57   28    0    9    #64a7e8
                           27   47    0    0    #ba87ff
                            6   15    0    0    #f0d9ff
                           60   90    0    0    #661aff
                            0    8   23    2    #fae6c0
                           96   69    0    0    #0a4fff
                            8    1    0   13    #ccdcde
                          100   68    0   54    #002675
                           38    0   36    0    #9effa3
                           49   66   28    0    #8257b8
                          100    0    0    5    #00f2f2
                            9   19    5    0    #e8cff2
                           50   32    0    0    #80adff
                            0   75   75    0    #ff4040
                            0  100   68    0    #ff0052
                            0   15   40    4    #f5d093
                            0   75   30    0    #ff40b3
                           10    0   49   28    #a5b85e
                            0  100   96   28    #b80007
                            0   15   22    0    #ffd9c7
                           69    0   37    0    #4fffa1
                            0   58    3    0    #ff6bf7
                            0   28    7    0    #ffb8ed
                            0   83   54   16    #d62463
                            0   55   22    0    #ff73c7
                            0   48   38   34    #a85868
                            0   84   88    0    #ff291f
                           45    0   31   27    #66ba80
                            0   91   76    0    #ff173d
                            0   26   10    0    #ffbde6
                            0   40   55   60    #663d2e
                           38   18    0    6    #95c5f0
                            0    3  100   30    #b3ad00
                            7   77    0   34    #9d27a8
                            0   27   36   72    #47342e
                          100    0   19   23    #00c49f
                           42   35    0   23    #7280c4
                            0   24   10    0    #ffc2e6
                            0   79  100   11    #e33000
                           29    0   36  100    #000000
                            0  100   60   37    #a10040
                           96    0   11    0    #0affe3
                          100    0   27   68    #00523c
                            0    0  100   43    #919100
                           63  100    0    3    #5c00f7
                            0   33   13    0    #ffabde
                           20   10    0    0    #cce6ff
                          100   24    0   64    #00465c
                            0   55   22    0    #ff73c7
                            0   73  100   80    #330e00
                          100   86    0   15    #001ed9
                            0   45   72    0    #ff8c47
                          100   88    0   15    #001ad9
                           12    0   50    7    #d1ed77
                            0  100   36   37    #a10067
                           73  100    0    0    #4500ff
                           29    0  100    0    #b5ff00
                          100    0   16    9    #00e8c3
                           45  100    0   55    #3f0073
                            0   95   40   49    #82074e
                            0   97  100   50    #800400
                           25    0   80   30    #86b324
                            7    0   31   13    #cede99
                           25    0   40   15    #a3d982
                           30   45   12    0    #b38ce0
                           69    0  100    0    #4fff00
                            0   18  100   15    #d9b200
                           20   35    0    0    #cca6ff
                            5   27    0    0    #f2baff
                           30   47    0    0    #b387ff
                            0   20   20    0    #ffcccc
                            0    8    9   26    #bdaeac
                            0   10   25    0    #ffe6bf
                           17    0   34    3    #cdf7a3
                           80    0   63   75    #0d4018
                            0   10    9    3    #f7dfe1
                            0    0   12   41    #969684
                            7    0  100   28    #abb800
                          100   49    0   70    #00274d
                           0   13   49   98    #050403
                            0   48  100    0    #ff8500
                            0    9   45    0    #ffe88c
                            3   21    0    0    #f7c9ff
                            0   56  100   30    #b34f00
                            0   74  100   47    #872300
                            0    0    0   26    #bdbdbd
                            0  100    0    0    #ff00ff
                          100    0   67   29    #00b53c
                           12   22   43    0    #e0c791
                            0   18  100    0    #ffd100
                            6  100    0   22    #bb00c7
                           23    2    0   77    #2d393b
                           59    0   50   52    #327a3d
                            0    1   95    0    #fffc0d
                            0   38   27   23    #c47a8f
                           18   31    0    0    #d1b0ff
                           60    0   50    0    #66ff80
                            0   55  100    2    #fa7000
                            9   15   34    0    #e8d9a8
                            0   24    7    0    #ffc2ed
                            0   67  100   28    #b83d00
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