Client: alpha 3.23

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Minimal visual approach

Alpha 3.23/Tactical gear for a few, commissioned us to create an identity that would represent the company dynamic force and power. The logo is build on the strong name by abstracting the bullet silhouette whilst encapsulating a strong right to left motion. There is a wonderful simplicity on the Alpha logo-mark that manages to deliver a dual character that is both relevant to the brand (the bullet) and dynamic in its execution.



alpha 3.23
alpha 3.23
alpha 3.23
alpha 3.23
alpha 3.23
alpha 3.23