Client: Trager Identity
Trager's ( fasteners specialists) new visual identity, while simple, is identifiable, measured and consistent. A bright yellow, uncoated boards and a white foil finish provide a vibrancy and high quality in print, and type favours a practicality in its various weights. We had a good eye for letter and line spacing, with a pleasant continuity in the weighting of logotype and dividing lines. Underlines, dividing lines and containers for images, drawing on the shared weight, find a balance between functionality, flexibility and moments of distinction.