Frosch Power Tools needed to change more than just its logotype. It needed to change everything: its visual identity, its packaging, its merchandising and displays and a whole lot more. Logoorange offered the chance to address these issues as a single, all-embracing project. We developed a visual system using the core idea that we could transform the customer experience. The solution was to design display letters cut geometrically to represent the power and industrially nature of the Frosch Tools, so the brand identity to fit for purpose in a sharply way.