|
|
|
|
.....
Ensure that your identity can be used across a range of mediums - Any logo you design should be able to be used in a variety of sizes and on a range of mediums. Considering the varying nature of business, many companies tend to advertise and market their services outdoors, in the newspaper, in brochures and on the web. You need to ensure that your logo can be resized and used on a range of backgrounds so that it does not become distorted, but instead is a true representation of your company’s image no matter where and how it is used.
|
 |
|
|
|
|
Corporate Identity |
| Use your senses when it comes to colors - When designing your logo you should always opt for colors that don’t offend your eyes. Pick colors that fit your exiting corporate identity and are in line with your industry activities. For example, if you run a café, popular colors tend to be orange, yellow and red as they evoke hunger and eating, while if you are in finance, more traditional colors like blue and purple, invoke feelings of confidence and trust.
|
|
|
|
|
