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Being able to save your logo in different formats is vital if you intend to use your logo across different mediums such as the web, newspapers, signage, or on video or multimedia presentations. Ideally your logo designer will offer you the ability to save files in EPS, or vector image - for optimum quality business cards and stationary; JPEG, or compressed image files - for optimum web content, and GIF, or Bitmap image files, are images with a transparent background - for optimum content on websites that have a background color other than white.
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Corporate Identity |
| Don't get personal or cute - You have to remember not to be tempted by cute icons, animals or images unless they specifically relate to your business activities. After all, this is a business decision that you are making, not buying cushions for living room, so you need to be mindful that the corporate identity needs to be clearly and directly in line with your business objectives, rather than your personal preferences.
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