Acid trip logo :) Psychedelic colours... still kind of refreshing.

I am a branding consultant and would like to keep in touch to the trends.

...there's nothing new under the sun...logos or otherwise,someone has thought it or done it before...however ther are a select few who recieve divine inspiration from GOD..and the masses are left scrambling trying to mimic without being too obvious...

Design and advertising have changed since my parents where in the business. Clients have no time or don't want to spend there budget on to fancy advertising. At least that's the story here in belgium.
But under the circumstances we still try to give identity to our clients brand, name or visability. We have an ocean of inspiration with all the work that has been done before us. True that many copy or mimic. But it's a sign that what has been made is irreplaceable. It's our job to make it to.

The Museum of London logo is eye catching. It is pleasing to the eye because of all of the colors. That is one of the golden rules. Before I go to the meseum I want to know that I am going to have a good time. The colors and the shape of the colors capture that essence of fun. It looks similar to playdoo, built one on top of another. It gives the viewer of the logo the ability to have the idea that they are going to have a good time and experiment, learning new things, which is exactly what they want.