I prefer the logos made with type: they are more simple and effective.

all logos in this article are beautiful, but these are great and very printable in lots of sizes. and that's a very important thing in matter of logos.

upside down is my favorite! Wow! Great idea.

But in fact this is not really a logo for me. It is the name of a company, not an icon standing for the company.

It is better to create both. A Brand logo to read the name and an icon to get a picture of the name.

It's staggering the amount of ignorance some new (and mainly web based) designers have. The 'Typographic Logo' has been a graphic standard since the 1960s when International Style became the norm. They're know as logotypes or wordmarks and a lot of designers include them as options for clients alongside graphic marks. A little interest in the history of the profession wouldn't go astray,

I love all three of these. The simple play with image and text is both awesome and captivating I love the visual mental mind play.

These 'typographic' logos are very effective designs. No matter how far back type logos were established they seem, at least for me, underestimated in the graphic world. Typography is very important to visual aesthetics -- how do they convey their message?

Type is one of the hardest design elements to manipulate. How do you make it visually striking to the audience. I was amazed at these three typographic logos, because they are creative and effective. Each of the logos add a certain twist to the type. Sort of like a play on words, but it's easier said than done.

What type do you use? What color? What's the message that you want to convey in the word (s)? When you are only given so many words (or letters) it's challenging. I think that's why I like type graphics the most. You definitely have to be innovative when it comes to the various elements of graphic design.

The use of type solely in brand logos takes design to another level. The challenge is in creatively incorporating type in a way that effectively portrays an identity. The three brand logos demonstrate this appeal in such a way which sets themselves apart from typical logos which integrate objects or graphics. The "play on words" makes this 2009 trend fun.