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Bacardi logo designIn 1862 Cuban wine merchant Facundo Bacardi, originating from Spain, acquired a distillery in Santiago de Cuba. This facility used the method developed by Bacardi for refining sugar and liquor into a white-colored, mild rum. Because there were a large number of bats living under the roof of the distillery, it was decided that it was appropriate to also show the bats on the brand of its white Bacardi Rum products. It's worth mentioning that fruit bats are a symbol of good luck in Cuba.
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Barenmarke logo designIn 1892 in Berne in Switzerland, the company Alpursa was formed, to create and sell milk of the Bernese Alps. In 1931 the company renamed itself Allgaeuer Alpine Milk. Now, across the world, the label "Barenmarke" is used to market condensed milk which was first manufactured in 1912. The name was maintained as this until recently when it was changed to Nestle, and today the company that makes condensed milk products uses for its inspiration a coat of arms as created by the founder city Berne, in which it carries the bear as its coat of arms animal. |
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BASF logoBASF has always promoted themselves as "The Chemical Company." In this logo it uses two inverted square symbols that are designed to represent a key and a lock, which tells the customers that BASF will work with them to solve their problems. |
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Bass, Saul (1920-1996) logo designsThis native New Yorker was educated and worked in his home city until 1950, when he moved to California. Two years later, he opened his own studio focusing on advertising films, trailers, posters and logos. He reinvented the movie title as an art form (The Man with a Golden Arm, Psycho, Vertigo, Cape Fear). Paul Rand's use of shape and asymmetrical ballance during the 1940s was an important inspiration for Bass. But while Rand's carefully orchestrated compositions used contrast of shape, color and texture, Bass frequently reduced the graphic design to a single dominant image, usually centered in the space. His mastery of elemental form was applied to corporate identity problems as his firm - Saul Bass & Associates, later renamed Saul Bass/Herb Yeager & Associates - produced iconic and often widely imitated trademarks. Bass believes that a trademark must be readily understood yet possess elements of metaphor and ambiguity that will attract the viewer again and again. Many Bass logo designs have become important cultural icons. His corporate work included the design of highly successful logos for United Airlines, AT&T, Minolta, Bell Telephone System, Quaker, United Way and Warner Communications. |
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Batman LogoBatman represents one of the twentieth century's greatest mythic heroes. It started after the success of Superman that Bob Kane and his partner Bill Finger decided to create a hero whose goal was to purge the world of evil in dark, twisted, urban America. The Batman logo also referred to as the Batman Emblem, symbolically brings together all the fundamental attributes that make Batman remarkable. The original version of the logo was a simple black bat against the grey color of the batsuit. Variations of this design have been used since the character's first appearance until 25 years later. In 1964, Detective Comics #327 introduces the Bat-logo as a yellow ellipse behind the insignia against the grey color of the batsuit after Julius Schwartz decided that the symbol with the yellow oval would make Batman look more contemporary. Despite the periodical redesigns, this version remains the most commonly known representation of Batman throughout time. The reason for the yellow emblem is given by the hero himself in the Dark Knight Returns by Frank Miller. Batman states that he wanted to have a yellow mark because it would serve as an easy target and that part of the costume was bullet resistant. By the late 1990s, Batman's suit becomes darker and the yellow ellipse disappears once again. Although the animated series Batman Beyond present a red bat against a black suit, today's Batman cartoons, movies video games and comics removed the yellow ellipse and helped return the character to his dark roots. |
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Beall, Lester the Modern Movement logo designerLester Beall helped launch the modern movement in American design during the late 1920s and early 1930s. During the last two decades of his career, Beal did pioneering corporate identity programs for many corporations, including Martin Marietta, Connecticut General Life Insurance, and International Paper Company. Beall contributed to the development of the corporate identity manual, a firm's book of guidelines and standards for implementing its program. Beall's manuals specifically prescribed the permissible uses and forbidden abuses of the trademark. If a plant manager in a small town retained a sign painter to paint the logo design on a sign, for example, the corporate design manual specified the exact proportions and placement. |
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Beck's Corporate IdentityThis company has now become the Brewing company (InterBev) originally was owned by Heinrich Beck in 1873. The logo itself depicts a key, which entitles the holder of the beer to be welcome to the City of Bremen. Although there is a folk lore joke that says that this design is interpreted as "Hamburg is the gate to the world - but only Bremen has the key to it." |
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BMW company logo designThe logo used by BMW is representative and derived from the Bavarian engine components that first made up the company structure in 1917. It is also in the Bavarian national colors of black, white and blue. The black ring and the internal and external enclosing rings were used to represent the previous company "Bayerische Flugzeug-Werke (BFW)". BMW resulted from this business. While many think that the propeller was in fact designed to represent a rotary propeller which was developed in 1929, in actuality this interpretation is only promoted for marketing purposes and has no factual basis. The more recent iterations of the BMW logo talk little of the propeller and more about the vehicle itself in an outdoor environment, as is outlined by Publicity and Advertising Manager Wilhelm Farrenkopf in the BMW work magazine in 1942, where he talked about the shining disk, shades of the engines, two silver divides and bright blue gleams that represent the sky. |
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Bosch corporate logo designThis company's logo was designed in 1918 by the then companies Technical Director, Robert Bosch. It was designed to depict a magnetic ignition key. |
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Burger King Corporate Logo The Burger King Company was established by David Edgerton and James McLamore who launched their first restaurant called Insta Burger King on December 4, 1954 in Miami, Florida, USA. During 1989, it was re-branded as Burger King and became internationally known. The original BK corporate logo also referred to as the "Bun Halves" was established in 1969 and lasted till early 1990s. It was a simple logo having the name "Burger King" in red letters sandwiched between two bun halves. In 1994, Burger King modernized its first logo by using a smoother font with rounded edges. By 1999, the company again updated the logo that is a stylized version of the "bun halves" logo. The new logo featuring a blue swirl gives the Burger King logo a circular appearance making it look more contemporary.
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