Logo Design History - Famous Brands Glossary

Pepsi Logo Design

Around 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, began experimenting with different soft drink mixtures. Like many pharmacists of those days, he served his customers refreshing drinks created by him. His most popular beverage was something he called "Brad's drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100 from a competitor that had gone broke. At the same time Bradham's neighbor, an artist designed the first Pepsi logo. The instant popularity of this new drink led Bradham to devote all of his energy to developing Pepsi-Cola into a full-grown business. During decades Pepsi had its ups and downs but is now one of the world's most famous brands, much like its rival Coca-Cola. In time, the Pepsi logo went through redesigning and modifications, now being the three-dimensional globe against an ice blue background the word Pepsi in the foreground. Pepsi has always been one of the most heavily advertised carbonated drinks, so much so that the Pepsi logo is marked in the minds of people across the globe and it no longer needs to be accompanied by its name. The symbol says it all.




Philips logo

This company was acquired by mechanical engineer Gerard Philips in 1891. The company produced coal thread lamps. In 1895 Gerard's brother Anton also joined the business and took over the focus of commercial operations, while Gerard took a more technical focus. The two brothers worked long hours to see the business transform into Europe's biggest lamp manufacturer, particularly as the lighting and electronics industry grew and evolved. The Philips Logo itself offers three wave lines and four stars which work together to symbolize the use of radio tubes and electricity. The logo was used in its first iteration in 1925 and was altered to a more circular look in 1938 with a bolder all caps name.




Playboy logo

This popular gentleman's magazine has been running since 1953, when it was first introduced by Hugh Hefner. The logo depicts the image of a hare because it has a funny and sexual connotation, and looks a bit playful with the bowtie. Hugh believed that the hare in the tuxedo was charming and amusing. By 1959 the brand was already so well known that when letters were sent with incorrect address to the Playboy business they were successfully directed to the correct location.

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Porsche logo

This logo is the branding for the famous high quality sports car manufacturer Porsche. In 1952, as Ferry Porsche, the chief designer Komanda was commissioned to sketch a Porsche coat of arms that could be used as the logo. He incorporated a Stuttgart Coat of Arms animal and other elements from the local area into the first iteration. Upon registration, the logo was endorsed and then implemented on the bonnets of all vehicles from 1957 onwards.

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COMMENTS (2)   |   JUMP TO MOST RECENT COMMENT >>
The 1973 logo is wrong. It's combing two elements from different time periods. The entire logo is correct for 1973 but the text is not. Pepsi didn't introduce the "curved E, straight S" logo until the early 90's.

It's very true that the circular logo is now synonymous with Pepsi, which is why the new 2009 logo is really terrible. They've changed their trademark logo!
Chris
12.12.2008 at 10:12
i agree with u chris, 100%. this "modernized" logo is unsuccesful and much less impactful than the one immediately prior. as a graphic artist, i think it is just "fluff", do they really need that ice background?

they shouldn't even call it a logo!
Danielle
8.05.2009 at 02:05

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