Logo Design History - Famous Brands Glossary

Wella logo

Wella really came into play as its own brand in 2003, when Procter & Gamble took control of these world famous and highly successful manufacturers of hair care products, who had been around since 1971. In addition, Wella also manufactured hair curling devices and hair dryers, and as such, the logo was developed to represent a woman blowing her hair.

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Wilkinson corporate logo

The image used by this company dates back to the year 1772, when the sword maker Henry Nock of London opened a small business. The business was taken over in 1805 by Nock's son-in-law James Wilkinson. The company was eventually renamed in 1887 as the "The Wilkinson Sword Company." Initially the company was set up to manufacture everything from typewriters to bicycles and motorcycles, prior to moving in to the electric shaver in 1898. The logo we see to the left goes all the way back to the heart and founder of the company - Nock - who was a sword maker. In addition, it still maintains its relevancy on the basis of the company's continued efforts in manufacturing and selling razor-blades and razors.

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Winter Games 2010 Logo

The logo for the 2010 Vancouver Winter Olympics was presented to the public in April 2005. It was designed by Vancouver resident Elena Rivera MacGregor. The logo’s name - Ilanaaq the Inukshuk. It was chosen from 1,600 entries. Ilanaaq means “friend” in Inuktitut, the traditional language of the Inuit (also known as Eskimos). It is one of three languages spoken in Nunavut, Canada, which in 1992 became a self-autonomous region of the country. Inukshuk refers to guiding stone markers that Inuits use when exploring the Arctic. The logo was viewed by many as a friendly and welcoming symbol, which is what the Olympics have come to signify, and which, by extension, seemed to be the most appropriate for Canada. There are five separate stones in five colors: blue and green symbolise Canada’s west coast region, mountains and rivers. The red stone symbolises the Maple Leaf, Canada’s flag, and the gold (yellow) signifies the sun that shines on Vancouver’s downtown area and surrounding mountain ranges. Note the green stone that is shaped like a smile echoing the meaning of Ilanaaq - friend. The emblem means that all stones need each other to convey strength and support. One of the judges said, it was a logo that: (a) had appeal with young people; (b) represented the Canadian personality accurately; and (c) the message of the symbol seemed to be saying, here’s the way to the finish line. The Olympics logo itself has five interlocking rings designed by the founder of the Olympic Games, Pierre de Coubertin in 1913. The five rings, first introduced in Belgium, represent the five continents. Coubertin explained, the emblem chosen to illustrate and represent the world Congress of 1914, five intertwined rings in different colours - blue, yellow, black, green, red - are placed on the white field of the paper. These five rings represent the five parts of the world which now are won over to Olympism and willing to accept healthy competition. The rings are permanent symbols but countries hosting individual games can come up with their own emblem provided the five rings are included.


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